When it comes to purchasing a new vehicle, fuel efficiency is one detail that many consumers have concerns about. A recent survey reported that 53% of consumers “expect their fuel economy to increase with their next vehicle purchase” (Consumers Union). The survey also found that 84% of consumers “believe automakers should continue to improve fuel economy for all vehicle types” (Consumers Union). Consumers who want to purchase a Lamborghini though will have to accept the reality of the V12 engine. According to CEO Stefano Domenicali, the company has no plans to get rid of the low-mileage engine.
V12 engines are almost exclusively used in sports and luxury cars due to their high cost. In exchange for the higher cost, vehicle owners get greater power and better operation of the vehicle. The engines are also known for their unmistakable sound. Many of the most popular cars in history have V12 engines. (Here’s a helpful list of road cars that have V12 engines.) While the V12 engine has a reputation for its powerful performance, one thing the engine is not known for is its gas mileage. In fact, most V12 engines only get around 12-20 miles per gallon.
Lamborghini and the V12
Right now the motor engine trend is electricity or some sort of hybrid system. In July, for example, Ferrari introduced the LaFerrari spider which combines a V12 engine with an electric motor. Porsche also offers a V8-hybrid system with its 918 Spyder and McLaren P1. Unlike the LaFerrari, both the Spyder and McLaren P1 also operate in all-electric mode.
Stefano Domenicali believes that Lamborghini will eventually move to some sort of hybrid system. However, the company will make the move according to its own timeline. Domenicali said: “We cannot be disconnected to the world of the future but we want to be balanced… We need to make sure that as soon as the technology of electrification is relevant to our car at a cost level, and will add value, we are flexible to shift in that direction” (Autocar). When that change will happen though remains a mystery for now.
Car Owners Vs. Lamborghini Owners
The above survey highlighted consumers’ desire for better fuel efficiency. But luxury and sports cars aren’t purchased by the average consumer—nor are they produced for the average consumer. The V12 engine provides an unparalleled experience—something it has done for decades. Lamborghini isn’t in a position where it needs to follow trends. Like CEO Stefano Domenicali said, the company will most likely adopt a hybrid system in time, but as of right now the V12 engine is here to stay.